We know your customer habits
The retail landscape is changing. Online sales had been soaring before Covid-19, and in one survey 51% of UK consumers said their buying behaviour would change as a result of the pandemic.
That’s not just younger generations. Shoppers aged 55 and over are expected to spend £14.45 billion online this year, and 87% of all consumers now begin product searches online, even if they end up making purchases in-store.
Of course, well-laid-out and welcoming stores are still a crucial part of the retail experience, especially when it comes to food. But consumers are increasingly favouring a multi-channel approach, mixing physical and virtual shopping as time, location and circumstances dictate.
That makes your communications more important than ever. Your customers value fast and friendly interactions – it’s part of your brand proposition. And as retail becomes more complex, the ability of your head office, store and warehouse teams to communicate and collaborate efficiently becomes ever more essential.